eCommerce: How it can grow your business
December 12, 2017

5 marketing tips to increase brand visibility that every SME should know

 
5 marketing tips to increase brand visibility that every SME should know by Nur Nadhirah

Marketing your business can seem like a challenging task. Sometimes, we just need a little guidance to set things in motion. Here are some tips that you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience. Follow these steps and you will be on your way to engaging your audience and seeing progress in your success!

1. Define your brand and what you stand for
Your brand character should promote your business, connect with your customer base and differentiate you in the market. When you define what you stand for, you will be able to distinguish what sets you apart from the rest and identify your Unique Selling Point (USP) which is important for a strong marketing message.

2. Communication is key - Be personal and authentic
With social media at the forefront of our marketing and communications platform, it is imperative that you communicate on a personal level. People are more inclined to participate with your brand if they know there is a real live person behind the brand identity who cares about them. For example, newsletters are more appreciated if they’re written from a personal perspective.

3. Visual Content - Good photography does wonders
Images can help them evolve a brand and tell a visual story of who they are. Marketing is all about communicating your value. Visuals and eye-appealing photos of your product or service is an excellent opportunity to create messages for your business that makes you unique.

4. Collaboration for cross-promotion
Working with other like-minded business owners can help promote new ideas and products. Because your audience already exists on social media and so does theirs - collaborating is a natural and friendly way to seek out social media users who are interested in learning more about the products or lifestyle you offer.

5. Don’t repeat the same message in the same way over and over again
Alternatively, aim to make your key messages work together to build a coherent identity.

 

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