SME Conference 2018
March 21, 2018
Work Trial Programme resolves manpower shortage for local SME
October 27, 2017

Know Your Brand to Grow Your Brand

Date: 25th April 2018
Time: 2-5pm
Venue: Training Room, SMCCI (15 Jalan Pinang S199147)

Programme:
2pm-3pm: Managing Marketing Collaterals by Nur Nadhirah, Business Advisor of SME Centre @SMCCI

Learning Outcomes:
• Creating key messages and ensuring consistency in key messages, brand identity, tone of voice and choice of image
• Common types of collaterals and their functions
• Tools and resources for creating my own collaterals

3pm-3.15pm: Tea Break

3.15pm-4.45pm: Know Your Brand to Grow Your Brand by Mohit Gopaldas and Gayatri Doongursee

Learning Outcomes:
• Understanding the process from a commodity to a brand
• Know the power of having a distinct, clear and authentic brand personality
• Learn about the tools to get to the heart of your brand. Know your unique brand perspective, strengths, personality, values and beliefs and how to communicate that consistently to your customers
• Know how to apply the tools to your brand
• Get clear on what you offer and how valuable it is

4.45pm-5.00pm: Q&A Session
For more information, contact Janaga at 6293 3822 or email [email protected]
 
 

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