Kampong Gelam Hari Raya Gathering
June 21, 2018
SMCCI Hari Raya Gathering
June 29, 2018

What You Need To Know About Google Advertising

Date: 18th July 2018
Time: 2-5pm
Venue: Training Room, SMCCI (15 Jalan Pinang S199147)

2pm-3pm: Sales & Marketing by Zheng Yiting, Business Advisor of SME Centre @SMCCI

Learning Outcomes:
- What do you want for your business?
- What’s your marketing plan?
- What media platform do I leverage on to reach out to my target audience?

3pm-3.15pm: Tea Break

3.15pm-4.45pm: What You Need to Know About Google Advertising by Frieda Lee, General Manager of Webnatics Pte Ltd

Learning Outcomes: Introducing Search Engine Marketing with Google
- Advertising delivered through digital channels such as – search engines, social media, websites, email, mobile apps
- Google as a search engine marketing tool
- What are the google tools available?
- Type of advertising formats in each tool
- How are they relevant to your marketing objectives?
- Digital Marketing budget – industry relevancy: where to kickstart your digital marketing activities? - How to read your google analytics to make better marketing decisions

4.45pm-5.00pm: Q&A Session

For more information, contact Janaga at 6293 3822 or email janaga@smecentre-smcci.sg.

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