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Reshaping Marketing for Results

Date: 7th March 2019
Time: 10am-3:30pm
Venue: Lifelong Learning Institute, Level 1 (11 Eunos Road 8, Singapore 408601)

Overview:
Our annual SMART Seminar Series is back and this year, it’s all about your business’s marketing needs.

3 reasons why this year's SMART Seminar Series is one not to be missed:
1. Hear from thought leaders like Google and MediaCorp on the emerging marketing trends and the tools you can leverage on for maximum results
2. Network with business owners alike to explore opportunities for collaboration
3. Gain insights into effective and powerful marketing tools in a hands-on workshop

Who should attend:
o Aspiring Entrepreneurs
o Business owners
o Business Development Executives
o Branding Experts
o Digital Marketing/Marketing Executives

Workshops' Synopsis:
Workshop 1: Content 101 - Digital Marketing for Maximum Impact
Trainer: Bella Khaja, Founder of Nimble Marketing Consultancy

In Content 101, Bella takes you through ways to utilize systematic, tried and tested methodologies to execute Digital Marketing campaigns seamlessly. This workshop provides an equal balance of interactive presentation, discussion and case studies on the tools and applications that businesses or marketers can use to execute marketing campaigns effectively.

By the end of this course, participants will:
o Get tips on how to overcome business challenges
o Acquire basic knowledge on Digital Marketing, and apply it to their brand
o Craft an in-depth brand persona of their customers and understand what makes them tick
o Learn how to develop and position their personal brand so as to be seen as an expert in their industry
o Understand how to formulate digital marketing funnels, traffic strategies, automate their sales and marketing processes
o Learn how to write/design contagious content for blogs, Facebook,and Instagram and other social media channels
o Learn the art of satisfying Google with best digital practices
o Discover how to be their own video editor, graphic designer and animator
Workshop 2: SEO 101 - Marketing Optimisation
Trainer: Terence Sim, Director of iClick Media

Interested to find out more about what SEO is and how you can rank your website on Google's Page 1? This workshop is for you! Join Terence as he shows how you can use SEO in your business to drive up your revenue in the long run.

By the end of this session, participants will:
o Acquire the basic knowledge on how the search engine works
o Get proven and practical tips to properly promote and fully optimise their current site
o Learn about the best practices on how to boost their website’s visibility in the organic search results
o Learn the types of content people, mainly their target audience, want or need
o Understand the key ranking factors - how links, keywords and high-quality content are integral to a successful SEO campaign
 
 

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