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November 1, 2018
The Art and Science of Personal Branding for Business Success
January 30, 2019

SMART Seminar Series: Reshaping Marketing for Results

Date: 7th March 2019
Time: 10am-3:30pm
Venue: Lifelong Learning Institute, Level 1 (11 Eunos Road 8, Singapore 408601)

Our annual SMART Seminar Series is back and this year, it’s all about your business’s marketing needs.

3 reasons why this year's SMART Seminar Series is one not to be missed:
1. Hear from thought leaders like Google and MediaCorp on the emerging marketing trends and the tools you can leverage on for maximum results
2. Network with business owners alike to explore opportunities for collaboration
3. Gain insights into effective and powerful marketing tools in a hands-on workshop

Who should attend:
o Aspiring Entrepreneurs
o Business owners
o Business Development Executives
o Branding Experts
o Digital Marketing/Marketing Executives

Programme highlights:
10am: Networking
10.30am: Keynote Speaker Segment
11am: Panel Discussion: Creating a Distinct Voice in a Competitive Market
12.30pm: Lunch Break
1.30pm: Workshop Breakout Sessions 1 & 2 (running concurrently)
3.30pm: End of event

Workshops' Synopsis:
SSS 19 1st Blast (11)2
Workshop 1:

Content 101 - Digital Marketing for Maximum Impact

Trainer: Bella Khaja, Founder of Nimble Marketing Consultancy

In Content 101, Bella takes you through ways to utilize systematic, tried and tested methodologies to execute Digital Marketing campaigns seamlessly. This workshop provides an equal balance of interactive presentation, discussion and case studies on the tools and applications that businesses or marketers can use to execute marketing campaigns effectively.

Perception Marketing- The Art of Influencing Your Customers
Trainer: Qamarul Solihien, Business Advisor of SME Centre @SMCCI

Ever heard of the saying, “Perception is reality?” Nowhere does that hold more weight than for marketers who are constantly raising awareness to convince consumers to purchase their products/services. During this workshop, participants will discover how consumer’s perception has an affect on their buying behaviour.
Workshop 2:

SEO 101 - Marketing Optimisation
Trainer: Terence Sim, Director of iClick Media

Interested to find out more about what SEO is and how you can rank your website on Google's Page 1? This workshop is for you! Join Terence as he shows how you can use SEO in your business to drive up your revenue in the long run.

Marketing Strategies for Disruptive Technology
Trainer: Sneha Menon, Business Advisor of SME Centre @SMCCI

Conversion and retention have long been the foundation of marketing strategies. In the current digital era, successful marketing is measured based on the data that technology is able to gather and analyse for qualitative and quantitative results. During this session, Sneha will guide you through the key factors to consider when optimising the marketing process.


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