SMART Seminar Series: Reshaping Marketing for Results
January 2, 2019
Leading a purpose-driven business for SMEs: Possibilities for Success
February 27, 2019

The Art and Science of Personal Branding for Business Success

Date: 27th February 2019
Time: 3-5pm
Venue: Training Room, SMCCI (15 Jalan Pinang S199147)

3pm-4pm: Employee Branding for brand ownership by Sneha Menon, Business Advisor of SME Centre @SMCCI

Employees are increasingly considered ambassadors of organisations. With an internationally inspired human resource and marketing background, Sneha will share some of the operational and functional touches that human resources and marketing teams should collaborate upon to create a culture of brand ownership in any organisation.

Learning Outcomes:
o Implement strategies that align human capital to the organisational brand
o Develop an organisational culture that is driven by attitude and action
o Introduce policies that inspire employees towards personal empowerment and corporate excellence

4pm-5pm: The art and science of personal branding for your business success by Renee Tan, Managing Director, Founder at Rendeur Private Limited

Speaker Profile:
Renee Tan owns a B2B media, branding consultancy and training agency where she realises the visions of SMEs and Enterprises to meet their marketing, service excellence and sales goals and uplift their employees through customised learning development solutions. She also created a media platform which functions like a social enterprise, H.E.R Entrepreneur, where she inspires, educates and empowers women entrepreneurs and leaders through content, workshops and brings business owners, leaders and investors at the yearly H.E.R Asia Summit.

She has consulted for start-ups to help them commercialise their products and SMEs/MNCs to assist them with prospect marketing and re-positioning their brands. She has been in the B2B media and MICE industry for more than 8 years.

Workshop Synopsis Branding is a term loosely used by many. More than just billboards, logos or taglines, branding evokes an emotional association between customers and your business and is a critical tool to customer retention. Join Renee Tan as she shares more on building a robust brand that will resonate with your target audience and understand the psychology behind how a good personal brand can ultimately sway a consumer's decision.

Learning Outcomes:
o Essentials of branding and its impact
o Differentiating personal vs. corporate brand
o Building a strong online and offline presence
o Showcasing thought leadership through content

For more information, contact Janaga at 6293 3822 or email

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