The Art and Science of Personal Branding for Business Success
January 30, 2019
Cashflow Management for SMEs
February 27, 2019

Leading a purpose-driven business for SMEs: Possibilities for Success

Date: 20th March 2019
Time: 3-5:30pm
Venue: Social Collider, 69 Ayer Rajah Crescent, Level 3, 139961


Programme:
3pm-3:05pm: Introduction by Russ Neue, Social Collider

4:05pm-4:40pm: Leading a purpose-driven business for SMEs: Possibilities for Success by Siewling Lee and Pauline Tan, Directors of Soristic Asia


Overview:
Consumers increasingly expect brands to not only have functional benefits but a social purpose. As a result, brands who adopt social stands undoubtedly attain a competitive edge over its counterparts. Join Siew Ling and Pauline, Directors of Soristic Asia, as they shed light on how brands can redefine themselves amidst a competitive landscape by building purpose into business.

Learning Outcomes:
o Corporate charity/Philanthropy vs Corporate Social Responsibility
o Motivations behind a purpose-driven business
o Perks of adopting social impact despite common SME challenges e.g. lack of manpower, resources, funds
o Innovative ways to build purpose into brands

Speaker Profile:
Siewling holds great passion in purposeful people and community development work, specifically relating to social innovation, design “doing” and holistic learning. An educator at heart, she has extensive experience in both the education and non-profit sector focused on youth development through service-learning, experiential learning; as well as engaging youths in local/overseas social innovation projects. She was previously a Manager and Lecturer in Republic Polytechnic and Singapore Polytechnic. Currently she seeks to engage community partners in grounds-up projects and research that focus on the social well-being of seniors in community.

Pauline founded Soristic in 2015. She has a wealth of experience as a researcher, having worked with Asia Centre for Social Entrepreneurship & Philanthropy, National University of Singapore, raiSE and various nonprofit organisations in Singapore and the region.

4:40pm-5:25pm: Employer Branding: Leveraging on Social Impact For Your Brand by Dahlia Nava, Business Advisor at SME Centre @SMCCI

Workshop Synopsis
Did you know that employees are more likely to stay at a job long-term knowing that their role contributes to a greater good? According to a survey by Glassdoor, 75% of millennials today expect employers to take a stand on social issues. While many brands today struggle to stand out, championing a social cause and leveraging on it can help attract prospective employees who share the same aspirations and core values as your brand’s mission and vision.

For more information, contact Janaga at 6293 3822 or email janaga@smecentre-smcci.sg.
 
 

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