SME Centre Conference 2019
March 6, 2019
Work Trial Programme resolves manpower shortage for local SME
October 27, 2017

Unlock Your Brand Value for Strategic Growth & Profit

Date: 30th April 2019
Time: 3-5pm
Venue: 10 Anson Rd, #29-06, International Plaza S(079903)

3pm-4pm: Defining Your Brand Archetype by Nadhirah Nor Azhar, Business Advisor of SME Centre @SMCCI

How do brands craft symbolism and messaging that have consistent appeal? Through a brand archetype. Archetypes are the heartbeat of any brand; it associates a brand with enduring personas or profiles that feed into the human experience. Aligning your brand to one allows consumers to identify narratives and symbolism quickly and effectively. Join Nadhirah, as she shares 12 types of brand archetypes that you can adopt to enhance your brand recall and visibility.

4pm-5pm: Unlock your brand value for strategic growth & profit by Harasha Bafana, Founder, The Adam & Hawa Network

Speaker Profile:
Founder of The Adam & Hawa Network, Harasha helps Small Business Owners get the Right Knowledge and work with the Right Partners to grow their businesses - without making expensive mistakes.

She founded The Adam & Hawa Network for those in need of genuine business guidance - and after she saw up close the many business owners who engaged consultants, only to end up disappointed or cheated. She passionately believes that if business owners arm themselves with the right knowledge, they will be empowered to make better decisions to grow their businesses.

Formerly the Centre Director of SME Centre @ SMCCI, she and her team she helped advise over 5,000 small business owners.

Harasha was also the General Manager and co-owner of an F&B business called Samar, which she helped grow into a million-dollar business with no advertising. TIME Magazine - in its annual search for "the region's most remarkable places & experiences" - named Samar as 'One of the Best Places to go to in Asia' in 2007.

Since The Adam & Hawa Network launched in late 2014, its clients have stopped making tens of thousands of dollars’ worth of mistakes, ended painful situations & grew their businesses faster.

Harasha has an MBA (Marketing) from NTU’s Nanyang Business School and a Social Science honours degree from National University of Singapore. She is also a Board Member of the Agri-Food & Veterinary Authority of Singapore (AVA) and Nanyang Academy of Fine Arts (NAFA).

Workshop Synopsis:
To be successful in today’s connection economy, a business must stand out from its competitors. It also needs to attract the right talent(s) to achieve its business goals. For an SME, this becomes even more crucial as it strives to stand out in a crowded marketplace. Branding offers both an efficient & effective approach that every business owner should harness. In fact, branding is the lifeline of an SME. It helps you get noticed, motivated & enhance your brand visibility with little or zero advertising.

Learning Outcomes:
o Uncover the true meaning of branding to develop your own unique brand
o Learn a key branding strategy that can enhance your brand visibility with little or zero advertising cost
o Discover how branding can influence critical business decisions from Strategy, Marketing, Management etc.

For more information, contact Janaga at 6293 3822 or email

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