Ashura D/O Isaahak Piperdy
Deputy Centre Director
After completing her degree in Islamic Law, Shura started her career with the SME Centre at SMCCI in 2007. During her tenure, Shura has rendered business advice in Halal matters, financial Syariah compliant principles and general matters to more than 2800 SMEs including the aspiring entrepreneurs and SMEs. Shura is passionate about helping SMEs grow their businesses and create a solid foundation for them to achieve success. She is a determined person who looks forward to serving SMEs unconditionally, especially to our Malay Muslim Businesses. She interacts regularly with SMEs from diverse social and cultural backgrounds with different temperaments. Her pleasant attitude plays a huge role in managing client relationships. In the last 8 years as a Business Advisor she has achieved tremendous success where she was also awarded in 2013 with the “Best Business Advisor” Award by SPRING Singapore for the SME Centre at SMCCI. Since Oct 2016, Shura is a certified Practising Management Consultant (PMC).