Ask the BA Series: Nadhirah

Ask the BA Series: Nadhirah

Nadhirah lives and breathes branding and all things related to it. Coming from the startup scene, she played a pivotal role in helping companies ideate their brand through crafting powerful messaging and storytelling. While her sharp sense and vibrant personality...
Ask the BA Series: Yiting

Ask the BA Series: Yiting

Yiting has worked closely with SMEs since 2017 and seen the rise and fall of many. At the heart of it, Yiting believes that SMEs should continuously evolve to keep up with emerging trends. As a Business Advisor at SME Centre @SMCCI, she encourages frequent risk...
Ask the BA Series: Beny Ke

Ask the BA Series: Beny Ke

Beny has had over 10 years of experience in the manufacturing sector, working with MNCs like Panasonic and Pioneer, where he played a role in product development. He later joined Razer and contributed to the company’s evolution of gaming accessories. In 2013, he moved...
Ask the BA Series: Manisah Sapari

Ask the BA Series: Manisah Sapari

Manisah joined SME Centre @SMCCI in 2017 as a WSG Business Advisor, where she guides SMEs on their talent management programme and assist them in maintaining staff retention/growth. In this article, Manisah shares with us the importance of a good working culture and...