by smectech | Feb 25, 2021 | Articles, Branding
Nadhirah lives and breathes branding and all things related to it. Coming from the startup scene, she played a pivotal role in helping companies ideate their brand through crafting powerful messaging and storytelling. While her sharp sense and vibrant personality...
by smectech | Feb 25, 2021 | Articles, Information & Technology, Success Stories
Yiting has worked closely with SMEs since 2017 and seen the rise and fall of many. At the heart of it, Yiting believes that SMEs should continuously evolve to keep up with emerging trends. As a Business Advisor at SME Centre @SMCCI, she encourages frequent risk...
by smectech | Feb 24, 2021 | Articles, Productivity
Beny has had over 10 years of experience in the manufacturing sector, working with MNCs like Panasonic and Pioneer, where he played a role in product development. He later joined Razer and contributed to the company’s evolution of gaming accessories. In 2013, he moved...
by smectech | Feb 23, 2021 | Articles, Human Resource
Manisah joined SME Centre @SMCCI in 2017 as a WSG Business Advisor, where she guides SMEs on their talent management programme and assist them in maintaining staff retention/growth. In this article, Manisah shares with us the importance of a good working culture and...
by smectech | Dec 22, 2020 | Productivity, Setting Up, Success Stories
The COVID-19 pandemic has disrupted many businesses and while some have not been able to survive the storm, others have chosen to pivot themselves and transform. Yvonne runs Long Time Ago (LTA), a local dart pub along Boat Quay, where the streets are normally bustling...
by smectech | Nov 19, 2020 | Productivity, Success Stories
Nurzaihan (also known as “Zee”) started leathercrafting as a hobby in 2017. A chance encounter with Babul (also known as “BK”) towards the end of 2019 resulted in discussions in conceptualising this craft as a brand, eventually resulting in the birth of...
