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Branding in the Age of AI: Practical Strategies to Win Customer Trust and Top Tier Talent
August 26 @ 2:00 pm - 5:00 pm
Free
Workshop Overview
The rise of AI means businesses are increasingly getting discovered via Generative Engine Optimisation. Thus, your SME must now be optimised to be found and recommended by AI platforms like ChatGPT and Gemini.
Join us at this exclusive session, co-organised by SME Centre @ SMCCI, the Employment and Employability Institute (e2i) and SMMWU, in partnership with Hashmeta and Stories of Asia.
Learning Objectives
B2B Trust & Reputation Strategies
Get insights on how your corporate brand impacts global supplier relations and talent attraction.
Get Found by AI Search
Learn how GEO and digital sales tools ensure your business remains visible on platforms like ChatGPT and Gemini, driving new customer leads and revenue growth.
Real Industry Case Studies
Gain practical strategies for mid-sized Wholesale Trade (WST) operators looking to scale operations.
Speakers
Nadhirah Nor Azhar
Senior Business Advisor, SME Centre @ SMCCI
Shamsul Ilham
Senior Specialist (Trade and Connectivity), Employment and Employability Institute
Terrence Ngu
Principal Consultant, Hashmeta
Sam Neo
Founder & CEO, Stories of Asia
Programme Outline*
1.30pm – 2.00pm: Registration starts & Booth visits
2.00pm – 2.15pm: Welcome Address and Sharing by Shamsul Ilham, e2i
2.15pm – 2.30pm: Sharing by Nadhirah Nor Azhar, SME Centre @ SMCCI
2.30pm – 3.05pm: Sharing by Terrence Ngu, Hashmeta
3.05pm – 3.40pm: Sharing by Sam Neo, Stories of Asia
3.40pm – 4pm: Q&A
4.00pm – 4.05pm: Closing Remarks by e2i
4.05pm – 5pm: Tea break, Booth visits, 1-on-1 consults, Networking