[Branding Series] Successful Branding for SMEs

Date: 11 August 2021
Time: 3pm – 5pm

Session 1: Successful Branding for SMEs

“I want a logo that looks nice. And a website with my products on it. Oh, can I have a signboard too?”

Is that all when it comes to building a brand for a business? What are the key building blocks to make it work? In this session, Plenty brings you through the key elements of brand building with a strong business strategy, and the key steps local SMEs can take to build a brand that can last through the ages.

Key takeaways:

• Key elements of a successful brand
• Narrative development and how to build a successful story for your brand
• Why a sound business strategy is critical to brand building
• How to use business strategy to guide brand building

Bonus: Key Branding Trends in 2021 by Nadhirah Nor Azhar, Senior Business Advisor of SME Centre @SMCCI

Just like the brands themselves, branding trends need to reinvent themselves often to stay fresh. Businesses are currently faced with multiple challenges from losing market share to changing consumer behaviour. Therefore, making the need for brands to be noticeable will be even more urgent this year. The branding trends that once looked modern and cutting-edge suddenly become stale and old-fashioned. To stay relevant in the eyes of your audience this year, we will be covering some of the key branding trends to leverage on to grow your business.  

For more information, contact Arliana at arliana@smecentre-smcci.sg.