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Effective integrated marketing communication tips for SMEs

September 18, 2019 @ 3:00 pm - 5:30 pm


Date: 18th Sept 2019
Time: 3pm – 5.30pm
Venue: Training Room, SMCCI (15 Jalan Pinang S199147)

Session Overview:

Many SMEs want to run integrated marketing communications campaigns to make use of various marketing components and build awareness about their brand, products and/or services. They seek to educate and engage with target audiences, but face challenges doing so. This workshop is designed to help SMEs gain an understanding of integrated marketing communications and how to make use of different marketing tools such as media relations, events and social media marketing.

Key Takeaways:

  • An overview of integrated marketing communications
  • Key tips to effectively market your products or services   
  • Understand how objectives and strategy impact your outcomes
  • Learn enhanced integrated marketing strategies that you can apply to your business

Speaker Profile:

Ruth has over 11 years of agency and in-house experience in public relations and marketing communications. Ruth’s key focus lies in consumer and business-to-consumer messaging. Her core competencies lie in messaging for regional retail brands in markets across Southeast Asia and the execution of traditional campaigns.

Starting out as a journalist,  Ruth has also worked on brands such as msn.com.sg, Lee Hwa Jewellery, P&G’s luxury hair and fragrance division, Li & Fung’s Branded Lifestyle Retail Singapore’s group of brands including Salvatore Ferragamo, Calvin Klein Jeans and Calvin Klein Underwear. She also oversaw marketing communications for Gucci across Singapore and Malaysia.

Ruth was most recently the regional PR manager for AAE Travel, the joint-venture between Expedia Inc and AirAsia. She oversaw the regional messaging for 14 markets across Asia and also assisted with the Southeast Asia markets’ communications planning and budgets.

For more information, contact Janaga at 6293 3822 or email janaga@smecentre-smcci.sg.


September 18, 2019
3:00 pm - 5:30 pm
Event Categories:


6293 3822


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