Integrating AI into Marketing Campaigns for Enhanced Engagement in SMEs

Workshop Overview

Struggling to make sense of your business data? In today’s competitive landscape, your data holds the key to untapped growth.

Join us in this workshop, where our guest speaker, Rachit Gaur, Senior Consultant at Avensys Consulting, deep dives into Microsoft Copilot’s AI integration with Power BI, demonstrating how natural language queries can instantly unlock critical sales and marketing insights.

Gain hands-on experience* building a Power BI dashboard tailored to your business, visualising lead conversions, campaign effectiveness, and sales performance with real-world scenarios. 

*Please bring a fully-charged laptop and charger to this highly interactive workshop, designed for practical, actionable takeaways.

Learning Objectives

🔹 Discover how Microsoft Copilot’s AI integration with Power BI enables intuitive, prompt-based queries – transforming how you extract actionable insights from your data
🔹 Get hands-on: Explore Microsoft Power BI & understand how to build interactive Power BI dashboards to analyse sales and marketing data
🔹 See real-world use cases and demos relevant to sales and marketing functions

Agenda*

2 – 2.15pm: Registration begins
2.15 – 2.30pm: Welcome and Introduction by Business Advisor
2.30pm – 5pm: Integrating AI into Marketing Campaigns for Enhanced Engagement in SMEs by Avensys Consulting
5pm – 5.15pm: Q&A
5.15pm – 6pm: Networking

(*The agenda is subject to change without prior notice)

For more information, contact Arliana at arliana@smecentre-smcci.sg