[Level Up: Business Excellence Series] – Leveraging on IP in a Post-Pandemic World

Date: 16 September 2020
Time: 3pm – 5pm

Session Overview:

As countries around the world prepare to open up their economies following months of lockdown, businesses large and small will need to find their feet as they seek to adjust to the new normal that confronts them.

In what is being described as the worst global decline since the Great Depression of the 1930s, the COVID-19 pandemic and the ensuing lockdowns are expected to knock almost $9 trillion off global GDP over the next two years.  Singapore will not be spared, with the local economy bracing for its worst recession, and authorities forecasting shrinking projections for 2020 at between -4% and -7%.

Faced with this harsh reality, many will struggle to adapt. Thankfully, strategic leveraging of a firm’s intangible assets (“IA”) can help enterprises to weather the storm. IA generally refers to valuable assets that are not physical in nature – such as, goodwill, brand recognition, data – as well as recognized forms of intellectual property (“IP”) – such as patents, trade marks and copyright. Given their intangible nature, IA may prove to be a particularly flexible tool to help businesses navigate the post-pandemic world.

Join this interactive workshop to learn how IA and IP can be utilised not just as a barrier-to-entry against competition, but also as an asset to generate increased business value. In particular, participants will understand how to use IP to pivot their business, improve brand protection, and attract investors.

Key Takeaways:

• Introduction to the various types of IP
• Importance of IP in generating business value
• Using IP to pivot your business
• Brand protection post-COVID
• Increasing exit value using IP

Bonus: Business Innovation Strategies by Vinod Chauhan, Senior Business Advisor of SME Centre @SMCCI

How are business innovations relevant to SMEs? Common misconception is that business innovations could only be pursued by big companies or MNCs. On the contrary, SMEs could reap significant benefits from developing business innovations. Identifying business innovation drivers and leveraging on digital strategies, business collaborations or intellectual property as business innovation tools, could be utilized by SMEs to respond to the challenges and to be sustainable amidst the covid-19 environment.

Key takeaways:

• Introduction to Business Innovations
• Business Innovation Drivers
• Type of Business Innovation Challenges SMEs face
• Developing Business Innovation Strategies

For more information, contact Iylia at iylia@smecentre-smcci.sg.