Scaling your Business Overseas: Key Considerations and Steps

Workshop Overview

For many small businesses in Singapore, the domestic market can provide a strong foundation for growth, but expanding overseas can unlock new opportunities for revenue, customers, partnerships and long-term business resilience. With Singapore’s strategic location, strong connectivity and extensive network of regional trade agreements, businesses are well positioned to explore international markets.

However, successful internationalisation requires more than simply finding customers in another country—it requires careful planning, market understanding and the right entry strategy.

This workshop, organised by SME Centre @ SMCCI, will demystify the global expansion process, equipping you with the foundational frameworks and actionable steps needed to confidently scale your business on the international stage.

Learning Objectives

🔹 Identify the strategic benefits of internationalisation and why looking beyond local borders is crucial for growth and resilience
🔹 Understand market entry strategies to determine the most effective approach for your business
🔹 Get familiar with the pre-expansion checklist, ensuring your operations, finances, and team are fully prepared before making the global leap
🔹 Gain an overview about the business landscape and opportunities within the JS-SEZ
🔹 Understand the ways that SMEs can gain a strategic advantage when entering and operating within the JS- SEZ

Programme Outline*

3pm to 3.05pm: Welcome & introduction by Sneha Menon, Senior Business Advisor at SME Centre @ SMCCI (5 mins)
3.05pm to 3.35pm: Presentation by Razip Hashral, Senior Business Advisor at SME Centre @ SMCCI (30 mins)
3.35pm to 3.45pm: Presentation by Sneha Menon, Senior Business Advisor at SME Centre @ SMCCI (10 mins)
3.45pm to 4.00pm: Q&A (15 mins)
4.00pm to 4.05pm: Parting notes and filling of feedback form (5 mins)

*The agenda is subject to change without prior notice

Disclaimer: Our workshops are open to locally registered SMEs. As there are limited slots, we welcome up to 2 attendees per company.

For more information, contact Arliana at arliana@smecentre-smcci.sg