Social Media for Busy SMEs: Consistent Content, Measurable Impact
September 16 @ 3:00 pm - 4:30 pm
Free
Workshop Overview
Many SMEs understand the importance of being active on social media, yet struggle with one common challenge — consistently coming up with meaningful content that attracts customers and builds trust.
This workshop, organised by SME Centre @ SMCCI, and conducted by Sulaiman Surani, Managing Director of Epilogue Multimedia, introduces participants to a simple and practical content planning framework that helps businesses generate relevant content ideas, organise them into a structured content system, and use AI responsibly to streamline the planning process. Rather than focusing on creating content spontaneously, participants will learn how to build a repeatable workflow that saves time while maintaining consistency.
Participants will also discover how different types of content support different stages of the customer journey, allowing them to create posts with purpose rather than simply filling their social media feeds.
Learning Objectives
🔹 Identify the five essential content pillars for any business
🔹 Apply practical frameworks to generate fresh content ideas consistently
🔹 Learn how to use AI tools to accelerate content planning and brainstorming
🔹 Develop a simple content planning system that can be implemented immediately
Programme Outline*
3pm to 3.05pm: Introduction by Khin Wei, Senior Business Advisor at SME Centre @ SMCCI
3.05pm to 3.20pm: Presentation on Augmenting Artificial Intelligence into Organisational Processes by Manisah Sapari, Senior Business Advisor at SME Centre @ SMCCI
3.20pm to 4.10pm: Presentation on Social Media for Busy SMEs: Consistent Content, Measurable Impact by Sulaiman Surani, Managing Director of Epilogue Multimedia
4.10pm to 4.25pm: Q&A
4.25pm to 4.30pm: Parting notes and filling of feedback form
*The agenda is subject to change without prior notice