[Level Up: Marketing Series x SkillsFuture Month] – Social Selling in a Post Pandemic Era

Date: 5 August 2020
Time: 3pm – 5pm

Session Overview:

Looking to grow your own brand through social media?
Having trouble gaining followers who like, comment, and share your content?
Not really sure how to increase your presence on social media?

During the session you will learn how to lay the groundwork to have an effective strategy to drive sales, attract new customers and master digital and social media (the right way).

Key Takeaways:

• Learn how you can increase online visibility efficiently
• Discover how to create a unified front and gain followers across all social media channels

Bonus: Is your content timely? by Dale Aroozoo, Senior Business Advisor of SME Centre @SMCCI

 The art of content curation can be taught. It is just demystifying the process and giving clear view points from the customer lifecycle’s point of view. The logic is simple, learn the types of content that resonates with your buyer persona, when and why, then Lead generation becomes effective.

You have to justify your manhours and ad spend to convert a lead to a loyal customer. That is how you build a stable revenue stream. It is these basic building blocks of content marketing we want the SME be fluent with.

Key takeaways:

• Aspects of the Customer Lifecycle- Brand Awareness, Consideration, Decision, Loyalty

• Uncover which content is best at which stage in the lifecycle

For more information, contact Iylia at iylia@smecentre-smcci.sg.