The Future of Search: How AI is Changing How Customers Find You

Workshop Overview

The way your customers find you has changed more in the last six months than in the last ten years. Today, people aren’t just browsing a list of links on Google; they are asking AI assistants for recommendations, using voice search while driving, and looking for instant answers on Google Maps.

If your business isn’t “AI-ready,” you aren’t just falling behind – you’re becoming invisible.

Join us for a focused session where Hatta Aziz, Managing Director of Geo Growth, pulls back the curtain on how AI search engines like Gemini and ChatGPT decide which local businesses to recommend and which to ignore.

You’ll walk away with a clear understanding on how to drive new customers by knowing where your digital presence stands and how to ensure that when a customer asks for a recommendation, your business will appear.

Learning Objectives

🔹 Learn how AI and search engines choose which local businesses to recommend
🔹 Find out how to audit your own visibility – learn where you rank in Search
🔹 Gain clarity on how to predict trends, and what customers are interested in to drive new business
🔹 Get the know how to outperform bigger named/branded competitors

Programme Outline*

3pm to 3.05pm: Introduction by Hashimah Bachok, Senior Business Advisor at SME Centre @ SMCCI
3.05pm to 3.20pm: Presentation on Ethical Considerations in AI-Powered Marketing by Dale Gavin Aroozoo, Senior Business Advisor at SME Centre @ SMCCI
3.20pm to 4.20pm: Presentation on The Future of Search: How AI is Changing How Customers Find You By Hatta Aziz at Geo Growth
4.20pm to 4.35pm: Q&A
4.35pm to 4.45pm: Parting notes and filling of feedback form

*The agenda is subject to change without prior notice

Disclaimer: Our workshops are open to locally registered SMEs. As there are limited slots, we welcome up to 2 attendees per company.

For more information, contact Arliana at arliana@smecentre-smcci.sg