“Pushing myself past people’s expectations.”
Nur Nadhirah Nor Azhar
Senior Business Advisor & Project Coordinator
A graduate from Murdoch University, Bachelor of Arts in Tourism & Events Management and Marketing (Double Major), Nadhirah is passionate about the strategies that goes into branding and marketing. With a background from a branding & digital marketing agency in a start-up environment, she believes in incorporating ideas that make each piece of content click-worthy and designing a memorable brand that catches on. She is enthusiastic in creating content, creative marketing copies & competitive landscape research. A committed and devoted individual, Nadhirah is always eager to guide and offer advice to improve the internal capabilities of SMEs to reach their business goals. Aside from that, she is also an avid gym & fitness enthusiast who believes that health is the most valuable asset.
I have found Nadhirah to be a highly skilled, knowledgeable, trust worthy and credible business advisor who I can depend on consistently to provide assistance in identifying and analyzing my business queries and challenges. She has been very valuable in connecting me to potential partners for collaboration and value creation to grow the potential of my business. Nadhirah has also provided important insights to improve my company’s efficiency and adapt to a fast changing regulatory environment in Singapore.
For SMEs like mine, business advisors like Nadhirah are very instrumental to support growth and tide through the challenges.
In many aspects, we owe part of our success to Nadhirah. I am confident that Nur Nadhirah other clients would speak just as highly of her as I do.
I have been very impressed with Nadhirah’s commitment and the additional support given to us as a new start-up in the area of Food for Dysphagia conditions. She went the extra mile to update and check on our application for the branding and marketing EDG grant. Her energy and positivity in getting things done does rub off into our team.
Furthermore, Nadhirah shared with us the other support and possible grants from ESG. Recently, her trip back from Japan has given our company some insights to expanding our capabilities into the Japan market. I am very happy to have her as my point of contact in SME Centre. Her response to emails and messages are way beyond office hours, very customer-centric indeed.