Enhance your business's online presence

In today’s digital age, having a strong online presence is crucial for the success of any business, especially small and medium-sized enterprises (SMEs). With the increasing competition in the online marketplace, SMEs need to find effective ways to stand out and reach their target audience. This is where SEO (Search Engine Optimization) and SEM (Search Engine Marketing) come into play. By implementing these strategies, SMEs can enhance their online presence and drive more traffic to their websites.

Retail SMEs (Small and Medium Enterprises) that lack digital marketing capabilities often encounter a range of challenges that hinder their growth and success. This project aims to empower SMEs with the digital marketing skills to optimise their marketing efforts, enhance their customer impact and ultimately drive sales.

The project aims to empower Retail SMEs to

Gain skills needed to effectively implement Digital Marketing campaigns using SEO, SEM and Generative AI.

Get valuable insights on how to determine the right budget and optimize campaigns for maximum ROI.

Differentiate yourself from your competitors and increase product recognition & grow customer loyalty!

Who can Participate

All lifestyle Retail SMEs are welcome to participate in this project.

Companies registered and incorporated in Singapore and having at least 30% shareholding by a Singapore Citizen/Permanent Resident.

 

Your SME's Journey through this Project

Here is what you can expect as a participant in this Group-Based Upgrading Project:

  • Understand E-Commerce Fundamentals, the advantages & strategies
  • Get an introduction into Search Engine Marketing (SEM) and Seach Engine Optimization (SEO)
  • Explore the potential of AI-driven content generation and its impact on digital marketing strategies
  • Participate in hands-on exercises to create SEM campaigns, set budgets, and monitor performance
  • Take part in collaborative SEO brainstorming sessions – Ideate and strategize on optimizing website content, improving keyword rankings, and enhancing organic search visibility
  • Learn how to define key performance indicators (KPIs) such as website traffic, click-through rates, conversion rates to measure the impact of the campaigns

Don’t miss this opportunity!

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In Collaboration With: