Achieve Long-term Growth in a Fast-Changing Digital Environment

Singaporean SMEs in the retail eCommerce sector are experiencing significant challenges maintaining competitiveness due to evolving consumer demands, escalating digital marketing expenses, and fulfilment inefficiencies.

Thus, this Group-Based Upgrading project was designed to address the pressing marketing and logistics challenges confronting the retail eCommerce industry in Singapore by providing actionable insights and practical knowledge to empower SMEs to thrive.

By taking part in this programme, you will get the opportunity to

Gain hands-on skills to adopt Generative AI tools for personalised content, customer segmentation, campaign performance tracking, and digital engagement optimisation

Learn how to streamline logistics operations to reduce cost and improve customer experience.

Get personalised guidance for a capstone presentation to panel of judges.

Who can Participate

Companies registered and incorporated in Singapore and having at least 30% shareholding by a Singapore Citizen/Permanent Resident.

Operating in business activities:

    • within the SSIC code starting with 47
    • with presence on at least one ecommerce platform
      [i.e. they either sell directly from their own ecommerce website or operate an e-shop / e-marketplaces (Shopee, Lazada, Amazon etc.)]

    Workshop Schedule

    The following workshops will be conducted as part of this programme. In registering for this programme, SMEs are required to attend both of the workshops.

    Date / Day : 12 January 2026, Monday

    Time: 2pm – 5.15pm

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    Learning Outcomes

    ✅ Learn “why deliveries fail”, and how Shippers can do their part to improve deliveries to consumers and overcome the key delays in the shipping and delivery process

    ✅ Find out the best practices for order fulfilment processes, and understand how to choose the right size and packaging materials for cost efficiency

    ✅ Understand how to get the most out of your ecommerce stores, to enhance digital infrastructures to grow your business and maximise sales.

    ✅ Get the opportunity to perform some packing and simulate a drop-off at Singpost’s firstmile options at the post office, hands-on!

    ✅ Gain the unique chance to tour the sortation centre at SingPost Centre (and see what happens behind-the scenes)!

    This session will be conducted by Singpost.

    Date / Day: 14 January 2026, Wednesday

    Time: 2pm to 5pm

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    Workshop Introduction

    In just 3 hours, discover how smart businesses are using Generative AI, TikTok, and WhatsApp to gain leads, boost visibility, and engage customers – all without needing complex tools or setup.

    This crash course is ideal for SME owners, marketers, and decision-makers who want fast, practical insights. Each topic includes live demonstrations and real-world case examples to help you understand the “why” and “how” of each platform – no tech skills required.

    Workshop Outline

    🧠 Hour 1: Generative AI – Fast & Easy Content Creation

    What You’ll Learn:

    • What is Generative AI and how SMEs are using it
    • Live demo: Creating marketing posts, visuals & videos with AI
    • AI use cases for social media, campaigns & branding

    Key Takeaways:
    ✅ Understand how AI tools can support your marketing
    ✅ See how to create content in minutes (no design skills needed)
    ✅ Get ideas on how to use AI to save time and cost

    📲 Hour 2: TikTok Marketing – Brand Awareness & Lead Generation

    What You’ll Learn:

    • Why TikTok is effective for SMEs
    • Live demo: Creating short videos using trends and hashtags
    • Case study: How businesses use TikTok to gain leads

    Key Takeaways:

    ✅ Learn what content works on TikTok
    ✅ Discover how TikTok builds visibility & credibility
    ✅ See how brands turn views into business

    💬 Hour 3: WhatsApp Marketing Automation – Engage & Convert Customers

    What You’ll Learn:

    • WhatsApp Business tools: Broadcast, QR, automation
    • Live demo: Real campaigns that generate leads & engagement
    • How businesses create 24/7 sales funnels using WhatsApp

    Key Takeaways:
    ✅ Understand how WhatsApp supports lead generation
    ✅ Learn to personalize communication at scale
    ✅ See how automation boosts customer retention

    This session will be conducted by Singapore Institute of Retail Singapore (SIRS).

    *Programme and all workshop sessions are subject to changes

    Don’t miss this opportunity!

    Register Now

    Have Questions?

    Interested in this programme, but have queries?

    Drop us an email

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