Stephen brings along more than 20 years of experience in the advertising and media industries in Hong Kong and Singapore. As a Marketing graduate, he is interested in marketing communication and consumer journey in the context of media. After spending years with advertising agencies in Hong Kong and Singapore, Stephen joined a major media company in Singapore where he was heavily involved in corporate planning ranging from trend and competition, growth strategy, digital transformation to market entry, leveraging on data and research capacity.
Besides working in Hong Kong and Singapore, Stephen also spent time to conduct on-the-ground market entry related research with local market players in Malaysia and China. He is passionate in assisting SMEs improve their capabilities and chart growth journeys both locally and overseas