“It is both meaningful and fulfilling to embark on the journey together with the SMEs towards a promising future.”
Senior Business Advisor
Having graduated from Temasek Polytechnic with a diploma in Hospitality and Tourism, Yiting later pursued a degree with Murdoch University in Marketing & Media. Upon graduation, she worked in F&B as a sales and marketing executive. Her next engagement was in Panasonic Singapore where she fulfilled the role of a Product Executive for 3 years, managing Beauty & Health portfolio. During this period, she built up my portfolio in retail whilst undertaking marketing activities and campaigns, managing inventory, profit & loss, and a pool of promoters. Under Yiting’s current role, she’s given the opportunity to assist aspiring entrepreneurs to fulfil their ambitions and SMEs achieve their business goals.
• Watching anime
Yiting is very engaging during a one to one consulting engagement. She possesses the ability to quickly assess our market situation and position and transform that assessment into both “big picture,” strategic recommendations, as well as very specific suggestions to lead us to make improvements in our business with existing ongoing demand to generate quality activities to work on.
In the last few months we have seen our organization moving forward from our engagements with SME Centre @SMCCI.